Agile has always promised to deliver value—but what if our definition of value is too narrow? In this session, we challenge the traditional obsession with profit, speed, and delivery to explore how Agile teams can measure customer impact through a broader, more conscious lens. Drawing from real stories and practical tools, we’ll introduce ways to include social, environmental, and ethical dimensions into your definition of success. Whether you're working on digital products or organisational change, this talk will help you reframe value through the lens of purpose, people, and planet—so you can deliver work that truly matters, and stay grounded in hope.